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August 16, 2016, 12:26 PM

Advertising mirror top lot at rural and domestic bygones auction

By Thornton Kay

Fry's Delicious Chocolates

1940s Mills one arm bandit [photo Gaze
John Bull enamel sign [photo Gaze

Norfolk, UK - A mirror advertising Fry's Delicious Chocolates in gilt and black-painted lettering sold for a hammer price of 800 (plus buyer's premium of 15% and plus vat on the premium, totalling 992), at Gaze's sale of rural and domestic bygones on Saturday.

The CocaCola style of the Fry's lettering was in use from around 1900 to at least 1923. Fry's was a quaker company started by Joseph Fry in 1759 in Bristol making tablets of drinking chocolate. In 1795 Joseph Storrs Fry took control and, after installing a Watt steam engine to mechanise the grinding of the beans, by 1822 was the largest chocolate business in Britain aand was renamed J. S. Fry & Sons. In 1847 it made the first moulded chocolate bar and in 1866 it introduced Fry's chocolate creams, followed by Five Boys.

The narrow oak-framed mirror was 56ins by 36ins, and had been estimated at 850 - 1,275.

A USA pale sea green 1940s Mills High Top Jewel Bell style one armed 6d sixpence bandit with period stand sold for a top estimate 600 as the sale's second highest lot.

Another pictorial advertising sign, this one for the John Bull magazine, 20ins by 28ins, sold for below estimate 380. The caption read 'Triumphant Counsel: "M'Lud, it is so, it's in John Bull"'. Horatio Bottomley, MP, businessman and flamboyant editor of the popular tabloid John Bull, adopted the slogan of one of his former broadsheets, The Sun, 'If you read it in John Bull, it is so'. Successful as he was, Bottomley was dogged by accusations of fraud, of which he was eventually convicted in 1922. This enamel sign most likely dates from 1906, when Bottomley's ownership of John Bull started, to his ultimate downfall in 1921. It could relate to the period around 1910 when one of the prosecuting team who had failed to secure Bottomley's conviction for Joint Stock fraud at the Guildhall in London wrote that it would be a long time before anyone risked another prosecution against him. John Bull was a Sunday newspaper in 1822 and publication as a magazine ceased in the 1960s.

For full results see the link

T W Gaze Llp

Story Type:  Auction Report

ID: 96378

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